Although the 95 Theses of the Cluetrain Manifesto first appeared a decade ago, they still resonate just as much today as they did then. The quiet success of the book has been such that concepts like “markets are conversations,” “To speak with a human voice, companies must share the concerns of their communities” and “hyperlinks subvert hierarchy” seem commonplaces today, though they are concepts more often cited than practiced. Many bloggers owe a significant debt to Cluetrain, and far too many don’t even know it!
In this panel, two of the original authors of Cluetrain, Doc Searls and David Weinberger, will have a discussion with Scott Kirsner about the decade since the publication of Cluetrain.
What do they think Cluetrain got right, and what did it miss? Has blogging been hopelessly co-opted by exactly the forces of marketing against which the “people of earth” were said to be uniting? If the rest of the world is finally catching up to Cluetrain, what will the next steps in the evolution of commerce and conversation look like?
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