Creating brand identity for your access channels and Community Media Center is critical to survival. It’s even more complex when you find yourself with multiple cable/video operators where your access channels are located on different numbers on each cable/video system. Learn from the pros how to overcome these issues and create a “brand” identify that’s unforgettable!

Moderator:

  • Nancy Richard, Executive Director, Plymouth Area Community Television, Plymouth, MA

Speakers:

  • Doris Ballard, Concord Community Television, Concord, NH
  • Tony Shawcross, Executive Director, Open Media Foundation, Denver, CO

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 9, 2010.

More information online: http://peg.ourchannels.org/index.php?title=%E2%80%9CBranding%E2%80%9D_Your_Access_Channel_and_CMC