What is collaboration? What are critical success factors for mutually beneficial collaborations and strategic partnerships? What are the steps to begin collaborating? Do community needs assessments help discover potential collaborations and partnerships? How can “making friends in high places” benefit your community media center?

This session will help you to evaluate and build a case for an effective collaboration, sustain ongoing broad-based support for your center and our PEG movement, and learn how to engage partners who can become advocates for your media center.

Ask questions from professionals who have firsthand experience working with a variety of community partners. Gain practical tactics to expand your membership, gain new local content, and develop both funding opportunities and political allies through collaborative efforts in this critical discussion for community media and PEG access centers. Also included: Sample letter writing campaigns for your center, tips on talking to elected officials and potential partners, and ways to build long-term relationships with elected officials.


  • Mike Wassenaar, Executive Director, St. Paul Neighborhood Network, St. Paul, MN


  • Sean McLaughlin, Executive Director, Access Humboldt, Eureka, CA (Knight Media Policy Fellow, New America Foundation)
  • Jennifer Gilomen, Director of Public Media Strategies, Bay Area Video Coalition, San Francisco, CA

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 9, 2010.
More information online: http://peg.ourchannels.org/index.php?title=Collaboration_and_Strategic_Partnerships_in_Community_Media