Have an idea about a new program at your center? Not sure how to go about it? When staff and/or board members have an idea for a new service or revenue at your media center, do you find yourself asking the question, how will we pay for this, and who is going to run the program? If so, you’re in good company. Many media centers find community partners and develop great programs with this question in mind.

Learn from lessons in the field from programs that use collaborations, partnerships and new community services assessment to develop, structure, fund and implement innovative projects in community media. Learn how to develop programs that meet your mission & generate revenue from professionals who have generate positive press, funding and outreach with programs providing citizen journalism, youth media, IT, and non-profit services.


  • Antoine Haywood, Director of Community Development, People TV, Atlanta, GA


  • Andalusia Knoll, Prometheus Radio, Community Station Organizer, Philadelphia, PA
  • Elaine Labalme, Pop City Media Journalist & Blogger, Pittsburgh, PA
  • Greg Sutton, Director Community Media, BCAT, Brooklyn, NY

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 10, 2010.
More information online: http://peg.ourchannels.org/index.php?title=New_Program_Development_To_Generate_New_Revenue