Many nonprofit organizations including city departments and agencies need access to social media and digital literacy training. Many PEG access centers are uniquely positioned to serve this vital community communication need. This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.


  • Colin Rhinesmith, Community Media & Technology Manager, Cambridge Community Television, Cambridge, MA


  • Jason Daniels, Executive Director, ECAT, North Easton, MA
  • Seth Mobley Operations Director, Vermont Community Access Media; Burlington, VT
  • Lee Webster, iYouth Media Director, channelAustin, Austin, TX

This workshop sessions took place during the 2010 Alliance for Community International conference in Pittsburgh, PA on July 10, 2010.
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