There are 7,500+ free and open plug-ins and 1,000+ free/open themes on the official repository, all running on free and open WordPress. Is there real money to be made building plug-ins and templates?

Jane Wells of Automattic, Jousha Strebel of Page.ly, Carl Hancock of Gravity Forms (RocketGenius), and Brian Gardner of StudioPress explore (non-consulting) business models in a world of free, open, and GPL. Moderated by Jeff Chandler of WordPress Tavern.

Presented at WordCamp Boston 2010